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Neighborhood Newspapers & Radio Alliance

New York City is one of the most, if not the most diverse city in the world. It’s a melting potpourri of different cultures and ethnicities. The combined buying power of ethnic and racial minorities in the U.S. is expected to rise from $1.6 trillion in 2010 to $2.1 trillion in 2015. That accounts for 15 percent of the nation’s total buying power, according to the 2010 annual minority buying power report by the Selig Center for Economic Growth at the University of Georgia Terry College of Business. Multiculturalism is big business.

If you have a business, product or service and you want to be successful, you simply cannot afford to ignore the ethnic market. We can help you. We are your gateway to a billion dollar market in New York City. We will develop a comprehensive marketing strategy to help you execute your marketing plan; allowing you to get  maximum results for  your money at minimal cost. Click here now for a free, no obligation consultation.

Top 4 Questions to Ask I.Q. Inc., Your Advertiser

The advertising landscape has changed dramatically in the last decade and is poised to experience continued evolution in the years to come. Choosing and implementing a robust marketing and advertising campaign is integral to running a successful business. Therefore, choosing the right marketing partner to assist you with this process is an important task.

When deciding to invest your hard-earned dollars into a marketing or advertising solution, it is important that you ask the right questions. The following are the top four questions you should be asking any potential marketing and advertising partner, like I.Q. Inc., for your business:

How diverse is your media mix? In today's increasingly tech savvy economy, you should not put all your eggs in one basket. Pursue advertising strategies that give you a presence on multiple mediums including television, online, and mobile. Also, inquire about how much focus is put into researching and developing new avenues of advertising. With the rapid developments that happen in advertising every day, you will want a partner that is leading the pack, as opposed to following the crowd.

Are you planning for the future? As former Yellow Pages advertisers continue to flood the market, competition is expanding at a rapid rate. Directories continue to become overstuffed with subscribers, all fighting for the same slice of business. Ask how your potential advertising partner is planning to protect you against the competition.

How much time will you be able to spend on me? Many companies will spend countless hours courting you only to forget about you after you have signed a contract. Ask about what avenues are available to you in case you need guidance after the contract has been signed. An open line of communication with your advertiser is the key to achieving success.

Are you exclusive? An exclusive program only allows one advertiser per geographic area and that business receives every single lead from the area where they subscribe. In contrast, non-exclusive programs will sign up dozens, even hundreds of businesses in the same local area (similar to the directory model). This leads to an additional layer of competition within the group.