Why Work With I.Q. Inc.?
The advertising landscape has changed dramatically in the last decade and is poised to experience continued evolution in the years to come. Choosing and implementing a robust marketing and advertising campaign is integral to running a successful business. Therefore, choosing the right marketing partner to assist you with this process is an important task. When deciding to invest your hard-earned dollars into a marketing or advertising solution, it is important that you ask the right questions.
The following are the top four questions you should be asking any potential marketing and advertising partner, like I.Q. Inc., for your business:
1. How diverse is your media mix?
In today’s increasingly tech-savvy economy, you should not put all your eggs in one basket. Pursue advertising strategies that give you a presence on multiple mediums including television, online, and mobile. Also, inquire about how much focus is put into researching and developing new avenues of advertising. With the rapid developments that happen in advertising every day, you will want a partner that is leading the pack, as opposed to following the crowd.
2. Are you planning for the future?
As former Yellow Pages advertisers continue to flood the market, competition is expanding at a rapid rate. Directories continue to become overstuffed with subscribers, all fighting for the same slice of the business. Ask how your potential advertising partner is planning to protect you against the competition.
3. Are you exclusive?
An exclusive program only allows one advertiser per geographic area and that business receives every single lead from the area where they subscribe. In contrast, non-exclusive programs will sign up dozens, even hundreds of businesses in the same local area (similar to the directory model). This leads to an additional layer of competition within the group.
4. How much time will you be able to spend on me?
Many companies will spend countless hours courting you only to forget about you after you have signed a contract. Ask about what avenues are available to you in case you need guidance after the contract has been signed. An open line of communication with your advertiser is the key to achieving success.
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An Excellent Marketing Strategy
Why is Diversity Without Inclusion Inequality
Our firm Diversity & Inclusion, Inc., has the professionals to achieve your goals and agenda at the highest quality and at competitive pricing. Our team has decades of experience in law, politics, print, and digital media. We also specialize in vision planning and execution, web development with a business plan approach and graphic relevance. Our approach to issue campaign management is done at both the individual and group basis and includes training. Our idea and execution plan for business and government campaigns, not only outlines promises but also have strategic plans for delivery, that is, execution. Finally, New York City is a city of diversity, a city that demands and understands that diversity without inclusion is inequality.
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Ms. Pearl Phillip, Chief Marketing Officer, I.Q. Inc.
Founded in 2005, I.Q. Inc. Marketing & P.R. is an international, full-service Company. In 2023, we were identified by our clients as one of the best marketing and public relations businesses in New York City because of our Diversity, Inclusion and Equality style integrated into our Business model, an important model for New York City and beyond. While we are headquartered in New York City, our clients’ targets are from all over the globe. Not only do we work with both domestic as well as international businesses, but we also work with clients across all industries. We are a results-driven team that works to get our clients’ marketing and media placements within print and online media resources. Thanks to our strong media investment and connections, we have helped our clients create a significant media buzz around their brand, political campaigns, offering, and events locally and throughout New York State. Caribbean American Weekly, the Immigrant’s Journal (English & Spanish), Worker’s World Today, and New Black Voices are just a few examples of the leading publications where our clients get featured regularly. We are essential partners for our clients who believe in Diversity, Inclusion & Equality as economically significant. If media buzz is not what you’re after but rather the need to manage your reputation in light of a crisis, we also offer crisis Marketing and P.R. services. Our team can quickly develop and implement a crisis Marketing and P.R. management plan to deal with negative publicity. To meet with our Chief Marketing and P.R. Officer, please schedule an appointment below, in-person or virtual.
To meet with our Chief Marketing and P.R. Officer, please schedule an appointment below,
in-person or virtual.